Staff Directory 6370611

Nicole Norfleet

Retail Reporter | Retail
Phone: 612-673-4495

Nicole Norfleet covers the fast-paced retail scene including industry giants Target and Best Buy. She previously covered commercial real estate and professional services.


Norfleet joined the Star Tribune's business team in the winter of 2015 after working as the St. Paul public safety reporter and holding various other metro assignments. She is originally from the East Coast, but now calls the East Side of St. Paul home. Norfleet and her partner Liz have one tabby son named Max and enjoy craft beer, Korean dramas and camping with family. She is a proud graduate of the University of North Carolina at Chapel Hill.
Recent content from Nicole Norfleet
Target named a Pepsi executive as its new chief executive.

Target names PepsiCo exec as new chief financial officer

Target taps Jim Lee who will replace Michael Fiddelke and head finances at the Minneapolis retailer.
People line up outside the north entrance before the mall opens for Black Friday shopping Friday, Nov. 25, 2022 at the Mall of America in Bloomington,

Pocketbook issues front of mind as Target, Best Buy launch holiday retail season

Target will have 50% more items than last year in its holiday assortment.
Cars line up for food at the McDonalds drive-thru while a pedestrian walks by on Suburban Avenue in St. Paul, Minn., on Tuesday, Sep. 10, 2024.

St. Paul could limit new fast food drive-thrus as planners discuss zoning changes

On Friday, the St. Paul Planning Commission will discuss draft zoning code changes that would ban new fast food drive-thrus.
Target workers are painting the town red as they stream into downtown for the company's annual meeting.

Where did all these Target workers come from? Annual meeting brings influx to downtown Minneapolis

Target employees have flooded Minneapolis, bringing traffic for downtown businesses.
A security guard watches customers inside the Target store on Riverside Boulevard in Sacramento on Nov. 12, 2023.

Target slows store theft, but at a cost to shopping experience

Asset protection experts say more innovation instead of familiar locked-up products is what will help retailers keep shrink like shoplifting at bay without also deterring customers.
Signage for Copilot+ PC is seen inside the Best Buy in Minnetonka, in June, as the retailer begins to sell the AI-enhanced laptops.



Best Buy is now

Best Buy was banking on AI-driven computers curbing its decline. So far, so good.

The Richfield-based electronics retailer saw better-than-expected profitability this summer while sales were still down.
Target's sales were up for May, June and July, as price cuts drew shoppers back and people started buying more discretionary items such as stores. Sho

Target sales are finally showing a turnaround, but that doesn't mean next few months will be easy

Consumers are still spending, even on clothes, the Minneapolis-based retailer said.
Kinna Thomas, left, and her sons Timmy, 13, and Julian, 15, are at Dick’s Sporting Goods for their back-to-school shopping. Timmy and Julian manage

AI reshapes back-to-school shopping as Minnesota consumers try to make every dollar count

Twin Cities parents say they are holding the line on their budgets.
Customers can follow their large Best Buy orders with a new by-the-minute tracker powered by AI.

Where's my fridge? Best Buy taps AI for live delivery tracking

Customers will be able to monitor when larger items and technicians will arrive at their homes.
FILE-Target is one of several retailers missing a 2025 goal to sell only cage-free eggs.

Target won't meet its cage-free egg goal in 2025

Retailers, including Target, blame bird flu and affordability concerns for the delays in reaching their benchmarks for cage-free eggs, while animal welfare groups say they dropped the ball.
The Target Corp. logo is seen on a shopping cart at a store under construction in Chicago, Illinois, U.S., on Tuesday, May 15, 2012. Target Corp., the

Target names Tyson Foods exec as new chief legal officer

Amy Tu, who has experience at Tyson, Boeing and Walmart, is replacing Don Liu.
Kprecia Ambers, a local illustrator, poses for a portrait while holding a pillow she designed for Target in her apartment in Minneapolis last week.

Minneapolis illustrator brings diversity to design to 'celebrate Afro beauty and resilience'

Kprecia Ambers of Kp Inspires wants to provide inspiration through her home decor designs available at Target.
A farewell message was posted on Game Informer's website saying the publication would no longer continue.

Minneapolis-based Game Informer closes abruptly after 33 years in publication

Parent company GameStop continues to report financial losses.
Target employees gather at their Brooklyn Park offices for their quarterly "Demo Day," during which Target technologists showcase projects under devel

Target's latest Demo Day was all about AI

The quarterly event is a fun show-and-tell but also underscores the importance of technological advances at the Minneapolis-based retailer.
Target employee Alicia O'Neal folded boys' jeans Thursday at the Edina store. Clothing did well for Target last month.

Bring your old jeans and denim jackets to Target for a discount

Target shoppers who bring in unwanted items will get 20% off denim apparel.
Christopher Brooks moves a piece on the Arcs board game during a game night at Leder Games in St. Paul, Minn., on Wednesday, July 24, 2024.

'It's a wild and delightful world': Minnesota's board game industry sees no slowdown in sight

Local game publishers like Leder Games, Atlas Games and Asmodee's Fantasy Flight Games continue to develop new titles as novice developers find success on Kickstarter.
As part of Best Buy's new branding campaign, "Gram," the hologram spokesman will be featured in commercials.

Best Buy introduces 'spokeshologram' and a hint of magenta in new branding campaign

The electronics retailer's goal was to signal its place in the new era of AI.
Customers peruse the aisles during the grand opening for a new Aldi store Thursday.

Retailers cut prices in 'summer of savings,' but consumers need to shop smart for best deals

Target, Walmart, Aldi and many other major retailers are responding to consumers' continued price sensitivity.
Plastic bags hang on a self checkout kiosk at a Target store in Chicago on Saturday, Nov. 16, 2019.

Target joins Aldi, Whole Foods as stores no longer taking checks

The Minneapolis retailer will stop accepting personal checks as a payment method later this month. Checks makes up "extremely low volumes" of Target's payments, per the retailer.
Justin Long, co-owner of Long's Auto Place in White Bear Lake, said customers were waiting to buy because of price. Now it's interest rates that are s

Deals are back for Minnesota car shoppers, but business is still sluggish

Interest rates, sticky inflation and the election have people thinking twice about buying vehicles now.
Rick Gomez, who currently oversees food and beauty for Target, in July will become chief of all merchandising.

Target makes C-suite changes to support 'profitable growth over the long term'

Christina Hennington, Rick Gomez both receive promotions as the Minneapolis-based retailer tries to move toward sales growth.
Protect yourself by not corresponding directly with an email or text from a company. Find the correct customer service number and see if there really

I was scammed. Here's how you can avoid what I went through.

Xfinity, Best Buy and its Geek Squad at top of federal list of companies most impersonated.
Signage for Copilot+ PC is seen outside the Best Buy store in Richfield on Tuesday.



Best Buy is now on the forefront of a new era of AI. On Tuesday

Best Buy already receives bump from this week's Copilot+ PCs launch

Best Buy's stock price hits 52-week high as it begins to sell Microsoft's AI-enhanced computers.
Store director Jake Seaquist, left, and food and beverage team leader Steve Noon, right, show the store device that will be used by Target employees t

Target store employees' new helper? A generative AI chatbot to answer their questions

Now in the testing phase, when Store Companion is rolled out chainwide in August, Target will be the first major retailer to employ a generative AI tool widely.
From left, Charlene and Vince Vang and Charlene’s mother, See Chang, shop for coconut milk for an upcoming party on June 8 at Empire Foods in Brookl

The new answer for empty Twin Cities stores? Asian grocers and market destinations

As ethnic supermarkets continue to grow in the United States, local Asian stores enhance their offerings.
Pride month merchandise displayed at the front of a Target store in Hackensack, N.J., in 2023.

Pride designers slam Target's plan for their wares; retailer says it's normal business practice

Several artists tapped to help create the retailer's 2024 Pride collection took to social media to decry altered designs, last-minute cuts and other issues. Target maintained such actions are normal for all collections.
Danielle Hoppe, a customer service manager at a Cub Food in Mankato cleaned grocery baskets. Hoppe is full-time student paying for school with her job

'Vast majority' of Cub grocery registers working now after Wednesday's scanner glitch

Cashiers had to enter codes manually for each item Wednesday, but self-checkout lanes worked as normal.
3M, as well as General Mills and Hormel, has been on the Fortune 500 list all 70 years it has been produced.

17 Minnesota companies make Fortune 500 list, up 2 from last year

UnitedHealth was ranked No. 4; some companies like C.H. Robinson and Land O'Lakes dropped in rankings.
Josh Kohanek and Rudy, 4, pick up groceries at Seward Community Co-op in Minneapolis on May 7.

Food co-ops aren't known for their price-conscious customers, but that's changing

Co-ops add more Field Day and Essential Everyday products and improve loyalty deals.
Customers were still pouring still pouring into the store at 5:15 p.m. as the first flat screen televisions were being carried out the door 15 minutes

Best Buy bet on AI helps give stock best one-day boost since 2020

The electronics retailer will soon sell AI-enhanced Microsoft Copilot+ PCs and the retailer is also using artificial intelligence to improve its mobile app and customer experience as "a new AI era begins."
Workers install signs at the new Kowalski’s Market in Southdale Center’s new luxury wing Friday in Edina.

Kowalski's opening at Southdale, a big step in the Edina mall's evolution

The opening comes as renovations continue to expand an upscale wing at the country's first indoor shopping mall.
A woman shops in a Target store in Upper Saint Clair, Pa., on July 7, 2023.

Target's stock slides as consumers remain unconvinced of its value

The Minneapolis-based retailer said same-store sales were down for a fourth quarter in a row, even as competitors like Walmart saw increases.
Target stores have improved their position in grocery sales in the Twin Cities area. A look at the grocery area at Target store in downtown Minneapoli

Target cuts prices on thousands of basic items to lure budget shoppers away from Walmart

About 5,000 products will have reduced prices this summer as the Minneapolis retailer tries to appeal to deal seekers.
Shopping around for insurance is essential to finding the best deal and having the right coverage.

No one likes shopping for home or auto insurance. Here are tips to make saving less onerous.

Shopping around for insurance has always been essential to finding the best deal and having the right coverage for unexpected emergencies. But as the costs to repair and replace possessions continue to rise — and the prevalence of extreme weather also increases — choosing an insurance carrier and coverage has become an even more important decision.
Target stores, including the one on Nicollet Mall, offer a variety of rainbow-themed pride merchandise. ] JIM GEHRZïjames.gehrz@startribune.com (

Target rolling back Pride product availability is a step backward, LGBTQ advocates say

While all Pride products will still be available online this year, the move is a reaction to conservative backlash last year that caused Target to pull some merchandise entirely.
A crowd gathered to watch Michelle Wie as she teed off on the 17th hole. ] ANTHONY SOUFFLE • anthony.souffle@startribune.com Golfers took part

Hazeltine golf club wants to take large-scale events to the next level with villas, new courses

The improvements plan was submitted to the city of Chaska.
In this file image, the Target logo is displayed on shopping carts outside of Target store in California.

Target limits Pride merchandise to select stores after last year's backlash

This year's collection also is smaller. All of it will be available online.
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Minneapolis Fed's Kashkari says interest rate conundrum makes 2024 uncertain

Neel Kashkari, president of the Federal Reserve Bank of Minneapolis, said it's possible an interest rate cut won't happen this year after all.
Target's Cat & Jack kids apparel brand is now being sold in Hudson's Bay stores in Canada.

Cat & Jack in Canada: Target expands kids brand in Hudson Bay and considers other international markets

The private-label children's line will be expanded at Hudson's Bay stores as international retailers show interest in selling the Minneapolis-based Target's brands.
“You kind of have one shot to really do things right,” said Steve Schreader of opening a new outdoors shop as he stood in his St. Paul basement on

Midwest Mountaineering alum opens outdoor store to fill void

Lake State Mountaineering offers paddling and climbing supplies for Minnesota outdoors enthusiasts.
Eric Theriault, left, RJ Singh, Freddy Akradi and Aleks Westlund play a match at Life Time Chanhassen Pickleball in April. The facility next to the co

Life Time goes full wellness, with spa offering weight-loss management, including Ozempic

The Chanhassen-based company continues to expand, including pickleball facilities.
Golden Valley-based Room & Board has introduced an employee stock ownership plan (ESOP).

Room & Board transfers ownership to employees with stock plan

Furniture company starts employee stock ownership plan for staff, including retail salespeople.
Customers arrive at a Target store, Wednesday, June 2, 2021, in North Miami Beach, Fla. Target says Thursday, Sept. 23, it will hire fewer seasonal wo

Some Target Up & Up acne products subject of federal class action suit

The lawsuit said the Minneapolis-based retailer should have had a warning on the labels that it contained benzene, a known cancer-causing agent.
In this photo made Dec. 19, 2009, shoppers walk outside Macy's along State Street in Chicago. Retailers head into the home stretch this week hoping pe

Will Target benefit as Macy's closes 150 stores in the next few years?

The Minneapolis-based chain, if it plays its cards right, could gain traffic, at least in the short term as Macy's rebuilds itself.

From Owatonna to Red Wing, Minnesota's small downtowns see resurgence

Small wins can turn a Main Street around, experts say.
The checkout line on Black Friday was steady inside the newly opened Toys ‘R’ Us at the Mall of America.

Budget-conscious consumers flock to deals — both online and in stores — over Black Friday weekend

Retailers hope that is a signal that people will come out for the rest of the season after Mall of America, other stores and online sites all saw robust traffic.
Shoppers bundled against the morning cold waited to enter the Mall of America on Black Friday.

Black Friday shoppers hit Twin Cities malls hunting for deep discounts

Retailers expected consumers to be choosier with their dollars to officially start the holiday shopping season.
Image of a large crowd of Black Friday shoppers wait outside the Mall of America's north entrance for the doors to open at 7 a.m. Friday, Nov. 26, 202

When you can shop on Thanksgiving, Black Friday

From grocery stores to malls, there are few options open on Turkey Day but plenty of extended hours Black Friday.
Target is conducting a test in select stores that involves restricting self-checkout lanes to those purchasing 10 or fewer items.

Target testing limit of 10 items at some stores' self-checkout kiosks

The Edina Target is one of the locations no longer allowing an unlimited number of items at kiosks where customers check out themselves.
Jane Burbank gets help last week from employee Chris Sanchez as she chooses a television at the Richfield Best Buy store. Best Buy CEO Corie Barry sai

Best Buy predicts ho-hum holiday sales

Best Buy saw comparable sales drop nearly 7% in the third quarter, and while it eked out better profits, it lowered its guidance for the crucial end of the year.
It was a busy afternoon last Sunday as fans watched the Vikings-Saints game at the Smack Shack bar at the Potluck food hall in Rosedale Center in Rose

The Twin Cities has too many malls. There's one key to survival.

Malls across the U.S. that are thriving are those with high-end retail stores and places for date nights or family fun.
Back-to-school and Halloween sales outperformed general sales during the third quarter. Pictured is the Target store in Upper Saint Clair, Pa.

Target stock surges after better-than-expected profits and a budget-friendly holiday plan

The Minneapolis-based retailer said consumers continue to be cautious with their dollars but did spend more on back-to-school and Halloween.
The new Toys ‘R’ Us store will be located on the eastern side of the Mall of America on the first level.

Toys 'R' Us returns with a store at Mall of America

The toy chain is set to open its second standalone brick-and-mortar store in the U.S. this week.
Nicole Leary of Edina took a photo of her daughter Sloane, right, and niece Teagan Swanson as they posed with a mannequin of Target mascot Bullseye du

Target, Best Buy are unexpected underdogs this holiday season

Both Minnesota companies report quarterly earnings in the next few weeks, and sales are expected to be down.
Charlie Youakim, chief executive of Sezzle, poses for a portrait in Sezzle’s downtown offices.

Buy-now-pay-later company Sezzle to delist from Australian stock market, concentrate on Nasdaq

The Minneapolis-based company says the move will simplify business and increase liquidity as it navigates through a busy holiday season.
Long-time shopper Sandy Solberg checked out the offerings at Resale Select thrift store Tuesday, Oct. 24, 2023 Plymouth, Minn. ] GLEN STUBBE • glen.

How to thrift like a pro (even during the holidays)

Twin Cities thrift and vintage store managers offer tips on how to snag the best finds, and provide creative and bargain gifts for people on your list.
Members at Woodbury-based Anytime Fitness, with locations across the U.S. and Canada, will have free access to Apple’s virtual fitness and wellness

Anytime Fitness teams up with Apple Fitness+ for free memberships

It will be the first time Apple Fitness+ will have full integration of its content through another partner gym's virtual platform.
Best Buy virtual experts, shown in this online trailer, will be on hand for Best Buy’s first livestream shopping events.

Best Buy livestreams holiday sales events

Best Buy will host live video events on TalkShopLive on Nov. 1, 8 and 15.
Store manager Bill Holzmer demonstrated an inventory scan at Northern Tool and Equipment on Wednesday in Burnsville.

Is blaming crime the whole story behind retail 'shrink'? Experts say maybe not

External theft is just one part of a complicated loss equation for retailers as they work to reduce losses from operational errors while improving customer experience.

Twin Cities area retailers weigh shorter hours to cope with high labor costs this holiday season

Payroll costs have ballooned over the past year because of mandatory minimum wage hikes, benefits additions and increased wage competition.

Twin Cities area retailers weigh shorter hours to cope with high labor costs this holiday season

Payroll costs have ballooned over the past year because of mandatory minimum wage hikes, benefits additions and increased wage competition.
Target announced the retirements of two long-held executives.

Target announces retirement plans for two long-tenured executives

Target has not said who will take on the role of chief operating officer for John Mulligan after he steps down in 2025.
Andrew Kropp checked his list as he stocked up on movies, among other items, shortly after Best Buy in Eden Prairie opened on Thanksgiving evening in

DVD, Blu-ray heading toward obsolete as Best Buy to stop selling movies next year

After the holidays, Best Buy customers won't be able to find DVDs and Blu-rays on the retailer's shelves or online.
Kristen Caffrey of St. Louis Park shopped with Madelyn, 4, and Emma, 19 months, at Legacy Toys inside Ridgedale Center in Minnetonka on Oct. 6. She sa

Small Minnesota retailers hope to lure budget-conscious shoppers with 'adventures'

U.S. holiday retail sales should increase as much as 4.6% and total as much as $1.56 trillion from November to January, according to a Deloitte study.
Best Buy announced it would start to sell the Dexcom G7 Continuous Glucose Monitoring System.

Best Buy Health expands into prescription diabetes medical tech sale and delivery

Best Buy is launching a new website for customers to order devices like glucose-monitoring machines.
Pedestrians and cyclists on Nicollet Mall in September.

What's next for Nicollet Mall? Downtown Minneapolis depends on its revitalization.

Nicollet Mall is again the epicenter of downtown's revitalization, with hybrid work having sapped foot traffic and pushing retail vacancy rates to about 39%.
After selling clothes and accessories she curated online for years, Shalawn Randall was able to realize her dream of opening her own store B’YOUtiq

Businesses call for Buy Black movement to evolve past 'virtue signaling' to lasting change

Black entrepreneurs and equity advocates in the Twin Cities sense much of the fervor around the "buy Black" movement has cooled, but progress is still possible.
On Monday, Dec. 5,2011, the Mall of America glittered with holiday lights and decorations. Nearly two decades after it opened, the Bloomington mall wa

We want to know: How do you plan to shop for the holidays this year?

Share your thoughts on holiday shopping this season with the Star Tribune.
Customers at the Target store in the East Harlem neighborhood of Manhattan last week.

Target's closings because of crime protect its profit, but at expense of communities

Retailers cutting their losses in big cities already facing post-pandemic challenges is yet another hurdle for major downtowns hoping to re-establish their vitality.
Best Buy is based in Richfield.

Best Buy reveals its holiday drops, offering electronic deals online

Mobile flash sales promise savings on limited gizmos during the highly promotional holiday season.
The Target store in East Harlem was the company’s first in Manhattan, opened in July 2010, but it will now close on Oct. 21, 2023 because of retail

Target will close 9 stores across 4 states because of theft, crime

The Minneapolis-based company will close locations in the Harlem neighborhood of New York City, Seattle, Portland and the San Francisco Bay Area effective Oct. 21.
A group of business owners, including developers behind the $30 million project to build an Asian grocery store and food hall inside the empty Gordman

Locals behind Afro Deli, Asia Mall as well as Chicago firm buy troubled Burnsville Center

The sale, which doesn't include the anchor stores, comes after city leaders had criticized its former owners for failing to maintain it.
Kendra Scott at Target

Target to sell exclusive line of Kendra Scott jewelry, hoping to stoke fallen sales

The collection will include more than 200 pieces with prices starting at $15 and the majority of items under $40.
Geek Squad agent Michael Duvall educates Margaret, 89, of Moosic, Pa., about a wearable device that monitors vital signs. 

Best Buy Health shows first signs of success with Geek Squad helping at-home patients

The program with Pennsylvania-based Geisinger Health System has added some consistent demand beyond the volatile electronics market to Best Buy's bottom line.
Theodor Sebe of St. Louis Park stretched during a group SilverSneakers Yoga class Thursday at the Southdale YMCA in Edina.

Life Time limits gym access for Medicare seniors, prioritizing other members

Time restrictions — which the gym said health plans' discounted rates have driven — will apply only to seniors with access through their insurance.