Layoffs are continuing at IV Media, which said in a filing Monday that it anticipates closing the Eden Prairie operations of home shopping network ShopHQ.

The company said in a filing with the Minnesota Department of Employment and Economic Development it would lay off 72 workers starting June 16.

IV Media started cutting employees in December amid ongoing financial struggles, and this round brings the total number of affected workers to 200.

It was unclear Monday afternoon whether the company would continue operations. The company did not respond to a request for comment.

ShopHQ under its different iterations was at one time the third largest home shopping network behind QVC and HSN.

The highest tariffs in a century have added a heavy layer of uncertainty for retailers, raising the prices of imported goods — especially from China — and prompting consumers to pull back on spending. Impulse purchases, shopping networks' bread and butter, are often among the first to go.

The QVC Group, the company behind the QVC and HSN shopping channels, announced last month it was laying off about 900 employees. The company also announced it was closing the St. Petersburg, Fla., campus of HSN.

Both QVC and ShopHQ have experimented with livestreaming content across social media channels like YouTube and Instagram.

When IV Media notified the state in December that it would lay off 122 workers in February, a spokesperson said the company was "embracing new opportunities" as consumers shifted away from traditional cable services.

"By focusing on innovative strategies such as produced content, social selling, and video-on-demand, we are ensuring we meet our customers where they are and deliver the experiences they value most," the spokesperson said.

IV Media bought ShopHQ and associated brands from iMedia for $55 million in 2023, after iMedia filed for Chapter 11 bankruptcy.

IV Media owner Manoj Bhargava said at the time he knew little about the businesses he was stepping into, but planned to invest at least $20 million in ShopHQ.

At the time, ShopHQ employed about 500 people.

Patrick Kennedy of the Minnesota Star Tribune contributed to this story.